Refresh, Revamp and Launch Forward
Challenge
After more than two decades in business, Cashco needed a refreshed visual identity and consistent creative to support new growth initiatives.
Approach
Following Cashco’s 2003 brand overhaul, I provided comprehensive graphic design support to maintain a consistent, compelling brand presence. My work included retail display and packaging design, coordinating and directing photoshoots, trade show booth design, website redesign and ongoing maintenance, and sales presentation development.
From 2010 through 2022, I also played a key role in designing product labels and retail displays, with work featured in national supermarket chains across the United States.
After Cashco was acquired by Navajo, the work ultimately transitioned to their internal team in 2022. I completed a full handoff of source files, brand guidelines, and templates to ensure continuity.
Details
- Client: Cashco Distributors
- Dates: 2003-2022
- Categories: Graphic Design, Website Design
Related Posts
Refresh, Revamp and Launch Forward
Challenge
After more than two decades in business, Cashco needed a refreshed visual identity and consistent creative to support new growth initiatives.
Approach
Following Cashco’s 2003 brand overhaul, I provided comprehensive graphic design support to maintain a consistent, compelling brand presence. My work included retail display and packaging design, coordinating and directing photoshoots, trade show booth design, website redesign and ongoing maintenance, and sales presentation development.
From 2010 through 2022, I also played a key role in designing product labels and retail displays, with work featured in national supermarket chains across the United States.
After Cashco was acquired by Navajo, the work ultimately transitioned to their internal team in 2022. I completed a full handoff of source files, brand guidelines, and templates to ensure continuity.
Details
- Client: Cashco Distributors
- Dates: 2003-2022
- Categories: Graphic Design, Website Design