Crafting Cohesive Designs

Challenge

Support the internal marketing team in managing a variety of fast-paced projects with tight deadlines.

Approach

Ensuring a cohesive and enduring identity demands effective organization and thoughtful decision-making. Equipped with a corporate style guide featuring the corporate logo and preferred color palettes, I aided the client in updating their materials.

This collaboration encompassed the enhancement of various assets, including print ads, sales sheets, flyers, HTML emails, Powerpoint presentations, and internal literature. Given that branding guides may not cover every scenario, I crafted new designs when needed, ensuring harmony with the established guidelines while extending their brand identity.

Work Involved

  • Print designs for ads, sales sheets, flyers and postcards
  • Custom Powerpoint graphics for sales presentations
  • HTML email design

Details

  • Client¬†Forrester Research
  • Categories¬†Graphic Design