Forrester Research

Crafting Cohesive Designs

Challenge

Support the internal marketing team in managing a variety of fast-paced projects with tight deadlines.

Approach

Maintaining a cohesive and recognizable brand identity requires careful organization and thoughtful design choices. With access to the corporate style guide—including logos, typography, and preferred color palettes—I assisted the client in updating and refining their marketing materials.

This collaboration involved enhancing a range of assets, including print ads, sales sheets, flyers, HTML emails, PowerPoint presentations, and internal literature. Since branding guides don’t always account for every situation, I created new designs as needed, ensuring they aligned seamlessly with the established brand while thoughtfully expanding its visual identity.

Work Involved

• Print designs for ads, sales sheets, flyers and postcards
• Custom Powerpoint graphics for sales presentations
• HTML email design