Energized Creative Design

Challenge

Design a series of posters showcasing a new product introduction and tailored solutions for different markets.

Approach

Transforming fiber-optic cable into an engaging topic posed a unique challenge. I infused energy into the posters by incorporating vibrant backgrounds and lighting treatments with product photos. Featured below are two out of eight GE posters, with sizes ranging from 16″x24″ for utility and healthcare to 30″x54″ for the back-lit fiber-optic cable tradeshow poster.

One of the most challenging projects I’ve ever been involved with was a sales presentation for GE Security and 2010 Beijing Olympic Committee. This digital presentation comprised over 100 case studies, presented simultaneously in both Chinese and English.

Work Involved

During my five-year tenure at Sanda Communications on the GE account, I served as a lead designer and project manager. Responsibilities included usability consulting, art direction, project management, Flash development, and web maintenance. Additionally, I contributed to the design and direction of print materials for GE Security.

Details

  • Client GE
  • Categories Graphic Design, Website Production
Born to Design - James L. Turner Portfolio Sample. Client: GE Security for the 2008 Beijing Olympics