Reinvention through Creative Repurposing
Challenge
Transform existing materials into a fresh, innovative creation while maintaining brand consistency.
Approach
Given access to the Nautilus corporate photo library and style guide, I reimagined their existing assets to create a new perspective while refining and enhancing the style guide. My role focused on art direction and layout design, delivering well-organized mockup files to the Nautilus in-house design team for final technical production. The project was approved and delivered ahead of schedule.
Work Involved
Website design and direction for the Nautilus homepage, commercial page and the stairmaster.com landing page.
Details
- Client: Nautilus
- Categories: Website Production
Related Posts
Reinvention through Creative Repurposing
Challenge
Transform existing materials into a fresh, innovative creation while maintaining brand consistency.
Approach
Given access to the Nautilus corporate photo library and style guide, I reimagined their existing assets to create a new perspective while refining and enhancing the style guide. My role focused on art direction and layout design, delivering well-organized mockup files to the Nautilus in-house design team for final technical production. The project was approved and delivered ahead of schedule.
Work Involved
Website design and direction for the Nautilus homepage, commercial page and the stairmaster.com landing page.
Details
- Client: Nautilus
- Categories: Website Production